Move over YouTube; TikTok is coming for you. VidCon, one of the most popular social media conferences, is an event that thousands of children and young adults look forward to every year. What keeps drawing the crowd? Internet influencers can get to know their fans, befriend other creators and learn more about their field. And fans can talk with their idols and make friends with those who also love watching internet content. The beloved convention recently announced that TikTok is now the primary sponsor of VidCon 2021. YouTube had been the title sponsor since 2013, but they’re in the backseat now.

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